Communicate your purpose with panache.

Smart, strategic written content that tells the world who you are, 
what you do and why it matters.

Plume is the “nom de plume” (pen name) of Erica Hess, Austin-based copywriter. I write strategic content about complex industries and issues. I can help you find your brand’s unique story, along with the right words to bring it to life.

Sustainability, corporate social responsibility, public health, urban planning, commercial real estate and natural foods are a few areas of special expertise.       

Recent Work / View All Work

Dell Corporate Social Responsibility

American Campus Communities


Global Wildlife Conservation

“Want your big, scary job done right? Go find Erica Hess. She has helped us distill complex projects with lots of data into digestible, readable bits. She has a talent for keeping it organized and revealing the simplest, smartest way to say it (no matter what the subject matter). Plus, Erica works quick and without mistakes. All that, and she plays a mean air guitar. Seriously. We love working with Erica and trust her to nail it every time.”

Stephen Roberts
Sustainability Brand Manager, Dell