With organic food now available at nearly every grocery store, Whole Foods Market must help shoppers understand why its selection is superior to that of the competition. The company’s quality standards are the highest in the industry, but they can be difficult to explain in a concise yet meaningful way.
Plume Solution:
Whole Foods Market has hired Plume for many customer education campaigns and messaging projects over the years. I’ve written direct mail campaigns and holiday in-store campaigns. I developed a messaging platform for the seafood and cheese departments to use for their in-store signage and external marketing. I even developed a messaging platform for the stores’ chalkboard artists – a series of headlines they use to illustrate each department’s quality standards consistently across the country. All use humor to get shoppers’ attention and tell them how Whole Foods Market goes further to bring them the highest quality products.
